Steps IT Executives Can Take to Better Service and Communicate with the Business

October 24, 2007
The Ritz-Carlton, Tysons Corner
McLean, Virginia  

Research has shown that the quality of IT service has a direct impact on the success or failure of the business. As a result, CIOs and IT Managers in both government and commercial sectors are under increasing pressure to align with business objectives and achieve service excellence.  At Computerworld’s upcoming IT Executive Summit on Improving IT/Business Alignment, a select group of senior IT executives and managers will explore and discuss the issues surrounding business alignment -- including the concept of business service management, which enables better service delivery and communication with the business.  Through a morning-long program of industry expert and end-user presentations concluding with a rich, interactive panel discussion, participants will gain a fresh perspective from the presenters and each other.

Why You Should Attend
You’ll learn from formal presentations and moderated discussion surrounding the concept of business service management. From the morning’s program, you’ll rapidly gather answers to the following questions:

• What are the inhibitors to business/IT alignment, and how can organizations overcome them?
• How can organizations communicate service delivery in business terms and effectively demonstrate the value of IT?
• What are the positive impacts on SLA compliance, operational efficiency and overall satisfaction with IT?
• What are the pitfalls to avoid?
• Where are the immediate opportunities?

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Agenda

8:15-8:45 a.m.	Registration and Networking Breakfast
8:45-9:00 a.m.	Introduction and Overview Bill Laberis, Vice President, Computerworld
9:00-9:30 a.m.	The Value of IT/Business Alignment: A Closer Look at Business Service Management Ian Campbell, Chief Executive Officer, Nucleus Research
9:30-10:00 a.m.	IT Evolution at Reed Smith Elbie Yaworsky, Director of Technology, Reed Smith LLP
10:00-10:15 a.m.	Refreshment and Networking Break
10:15-10:45 a.m.	Overcoming the Inhibitors to Alignment Rich Bentley, Director, IT Service Management, Compuware
10:45-11:15 a.m.	Quality and IT Service Management: A Wipro Perspective Santosh Bungle, Principal Consultant (Quality Consultant Group), Wipro Technologies
11:15 a.m. - Noon	Moderated Panel Discussion Moderator: Bill Laberis, Vice President, Computerworld Panelists: Ian Campbell, Chief Executive Officer, Nucleus Research Rich Bentley, Director, IT Service Management, Compuware Santosh Bungle, Principal Consultant (Quality Consultant Group), Wipro Technologies Elbie Yaworsky, Director of Technology, Reed Smith LLP
Noon	Program Concludes

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Presenters

Rich Bentley, Director, IT Service Management, Compuware
Rich Bentley has 20 years of IT experience encompassing software development, project management, systems administration, and marketing. Prior to joining Compuware in January 2007 as the marketing director for the Vantage product line, he held positions with Altiris and EDS. Rich has a Master of Business Administration degree from the University of Michigan and a Bachelor of Science in Electrical Engineering from Oakland University.

Santosh Bungle, Principal Consultant (Quality Consultant Group), Wipro Technologies
Santosh Bungle has 17 years of IT experience and has worked in the IT service industry in those 17 years. He has served in various roles, including: Project Management, Quality Management, Process Consulting using frameworks and methodologies addressing the needs of IT Governance, Delivery and service management and Continuous Improvement. As the Client Partner of Quality Consulting Group at Wipro Technologies, Santosh is responsible for delivery and business of process consulting covering the East coast region of USA, addressing the needs of a CIO in terms of IT Governance, Delivery and service management, IT performance and continuous improvement.

Ian Campbell, Chief Executive Officer, Nucleus Research
Ian Campbell, founder of Nucleus Research, is responsible for the company's product set and overall corporate direction. As such, he manages and directs Nucleus' industry leading return on investment (ROI) research approach. He is an expert on the ROI and Total Cost of Ownership (TCO) analysis of technology and has written and presented extensively on a range of organizational topics. Mr. Campbell is the author of numerous studies on quantifying the value of technology, including the steps needed to achieve bottom-line benefits, and has shared his expertise as a repeat guest lecturer at Stanford University, the University of California at Berkley and Babson College in Massachusetts.

Mr. Campbell founded Nucleus Research in response to what he observed as the need for a complement to the offerings of opinion-based IT research firms. The fact-based research methodology developed by Nucleus Research allows decision-makers to consider sound information resulting from input by those actually using the technology. Prior to joining Nucleus Research, Mr. Campbell was the Vice President at International Data Corporation where he managed a portfolio of research programs in the US and Europe along with IDC's ROI consulting practice.

Mr. Campbell holds a Bachelor of Science degree in computer science from Northeastern University and a Masters degree in business administration from Babson College.

Bill Laberis, Vice President, Computerworld
Bill Laberis is Vice President of Custom Content Strategy at Computerworld, a new position he filled in October of 2006. In this exciting role, Bill will work closely with Computerworld’s vendor clients to create highly individualized custom content programs  that leverage the wide range of Computerworld’s media capabilities, including print, online, multimedia, and custom events.

No stranger to Computerworld or IDG, Bill was editor-in-chief of Computerworld for ten years from 1986-1996. During his editorial tenure, Computerworld won more than 80 awards for editorial and design excellence, including the Computer Press Association’s award as Best Computer Newspaper an unprecedented three times. And as editor, Bill was also frequent speaker and keynoter, having delivered over 100 speeches and addresses while writing over 400 signed editorials. He was often quoted in the business media as an industry spokesman; wrote for several publications including the editorial page of the Wall Street Journal; and was also a frequent contributor to panel sessions at major industry trade shows and served on the boards of advisors of several major conferences.

In the ten years between leaving Computerworld as editor and rejoining as Vice President of Custom Content Strategy, Bill was founder and president of Bill Laberis Associates, a custom publishing and media consulting company. His company produced special supplements, magazines, newsletters, Webcasts, content-oriented marketing materials, and other special customer publications for nearly all first and second tier vendors in the computer industry. His company’s work included all content and design creation for the quarterly magazine Microsoft Executive Circle Magazine, read by more than 120,000 business and technology managers in N. America and produced from 2001-2005.

Elbie Yaworsky, Director of Technology, Reed Smith LLP
Elbie Yaworsky has had an extensive and successful career of significant technology-driven contributions, improvements and innovations, starting with Digital Equipment Corporation from the late 1970's to the early 1990's, and as an adjunct professor at Carnegie Mellon University. Over the past 15 years, Elbie has been a leader in innovative solutions while working in the public and private sectors: Director of the eiNetwork public library technology consortium in Western Pennsylvania; the CTO for the Pittsburgh Public Schools; and currently Director of Technology for Reed Smith LLP where he provides the strategic direction for the use information technology to meet the business needs of the firm.

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